Well of course the marketer would benefit if their ad was the only one on the page. They would benefit enough to pay Myspace not to run the other 16 though.
Ad rates are falling (in some areas, not in all) because supply is growing faster than demand. Also more ads are appearing on less intent-focused sites, like Facebook, and branding ads always pay peanuts compared to direct sales.
Ad rates are falling (in some areas, not in all) because supply is growing faster than demand. Also more ads are appearing on less intent-focused sites, like Facebook, and branding ads always pay peanuts compared to direct sales.