The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriously doubt that anyone is getting $7,900 of profit per day from advertising on the deck.
There may, for all I know, be some value in just being in front of the right people's faces (which is really the premise of brand advertising), but that's not really measurable.
The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriously doubt that anyone is getting $7,900 of profit per day from advertising on the deck.
There may, for all I know, be some value in just being in front of the right people's faces (which is really the premise of brand advertising), but that's not really measurable.