Hi, everyone! I just wanted to share a new book that I co-authored with Adii Pienaar called The Entrepreneur's Guide to Finding Your First Customers. Adii and I created the book because often many new businesses and startups fail. We want to help people create successful businesses, and that's why we created this book. Most businesses fail because the founder of founders either: aren't working on a product that people really need and that provides lots of value to people, or they don't know how to effectively market a product and get people to buy it. With this book we address both of those issues. We teach you how to discover and come up with profitable product ideas and then get the first customers and many more customers for those products. If you have any questions about the book, I would love to answer them. Thanks!

How did you find your first customers, for the book, if any?[1]

[1] Except maybe through this HN post :)

Most of our customers have come via email marketing and content marketing, but HN has definitely sent a few :)

Interesting! Did you use the Nathan Barry Authority model?

Yup, that's the model we used.

What's that?

It's the model for successfully self-publishing an ebook that Nathan Barry lays out in his book Authority, which you can check out at http://nathanbarry.com/authority/.

Looks like an improvement on https://news.ycombinator.com/item?id=6514305

If I am a bootstrapped start-up with a very limited budget, and about 100-150 inbound leads how will spending $30 on this book help me?

I haven't read the book but this is a very myopic comment. Information is the only truly valuable asset and the first thing you should be thinking about is learning.

Just a quick design note: the text color is a bit light on the white background. It's legible, but definitely unpleasant to read: http://i.imgur.com/oq1wPM9.png

Thanks for the tip! Will definitely improve that design issue!

I'm quite interested in the book. However, was hoping the sales page would discuss the author and his/her background a bit more. I'd like to know who wrote the book and what makes the author an expert on the subject. Tnx!

Looks great. The one thing I'd also offer is a .mobi version so it can be read on a Kindle/Kindle app. I do a lot of highlighting in books and PDFs don't work well for that.